Blog - Page 2 of 19 - Northeast PHP - August 22 & 23, 2015

Speaker Spotlight # 27

We have Great speakers coming this year to our conference. Here is a spotlight on one of them.

Mel Rainsberger is the founder or “Creativomnicom” of They’re Using Tools! With a degree in Film/Animation/Video from RISD, she’s been the mastermind behind They’re Using Tools for over eight years. With clients such as Amazon, Microsoft, and Kraft, she’s developed a track record of excellence for online media. In her spare time, she enjoys biking, cooking high calorie desserts, watching scary movies, volunteering for the Lady Project, running the 48HFP, and sleeping with one eye open while circling a room. She resides in the best city in the world–Providence, RI.

Mel will be speaking on:  Designing Micro Experiences

Are you sick of making products for the herd? The internet gives us access to literally billions of customers. With that access, we should be making products and advertising them to specialized groups. Instead, we make the broadest, most homogeneous products imaginable. Photo apps, cooking sites, and how-to channels are the tip of the iceberg.

When we look at our actual potential user–and design for them–you not only get a customer, but a devoted user. Connecting with a customer’s needs can create an emotional bond that keeps customers coming back for future products. What does it look when you create not for a demographic, but for a person? Think of this as ergonomic advertising. We’ll look at how focusing on the small details in web design, advertising, and video campaigns can be both cost saving and more effective.

Speaker Spotlight # 26

We have Great speakers coming this year to our conference. Here is a spotlight on one of them.

Sandy Smith lives in the Washington, DC area, and has been a web developer for an eternity in the web world: 15 years. He’s spent all but a year of that time consulting, usually for nonprofits and government, working both in-house and in an agency. He’s worked with a hundred or so organizations in various capacities, from basic development to strategic advice to multi-tier applications. He’s the leader of the DCPHP User Group, a member of the php[architect] team, and really committed to helping new developers get up and running in PHP effectively.

Sandy will be speaking on: Architecting with Queues for Scale and Separation

You may know that queues can help with long-running tasks, but did you know they can help you make your application easier to debug, more performant, and scale in the cloud? Taking the real-world example of a contest app, we’ll see how easy queues can be to implement. You’ll see how the smart use of queues can enable your application to handle many more users with the same code, break components across servers, and help you keep your app responsive.
Don’t Fear the Regex
Have you been scared off by Klingon-looking one-liners in Perl? Do you resort to writing complicated recursive functions just to parse some HTML? Don’t!  I’ll demystify regular expressions and show you how best to do them in PHP. We’ll cover the syntax and functions that make PHP a great text-parsing language, and give you the foundation to learn more. As a bonus, I’ll give you two cases people often use as examples for regexes that PHP gives you better native ways to accomplish.

Speaker Spotlight # 25

We have Great speakers coming this year to our conference. Here is a spotlight on one of them.

Sharon Steed is the director of business development and marketing for speech IRL, a speech therapy practice delivering communication therapy and training. She is a life-long stutterer that speaks about fear and vulnerability at the intersection of marketing, communication, business and tech. She has spoken to universities about stuttering, at Ignite Chicago about patience, Madison+ Ruby about branding and to a host of other audiences.

Sharon will be speaking on: How to talk to humans: a different approach to soft skills

Developers are trained to communicate to things with a goal in mind. When you’re talking to something like, say a computer, you type in your code and it responds by giving you back what you want. Nine times out of ten, it works perfectly. Why, then, is it so difficult to do this same thing when talking to a client about a project, updating a superior on your progress, or pitching an investor your million-dollar idea? Because talking to people requires a special set of skills – namely, empathy and a little bit of storytelling. In an industry filled with brilliant minds, great ideas and mass disruption, so few of the best and brightest know how to tell their compelling story. The takeaways from this talk will be learning how to value the listener, improved social connection and becoming a master at building a relationship quickly and effectively.


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