Speaker Spotlight # 27

Speaker Spotlight # 27

We have Great speakers coming this year to our conference. Here is a spotlight on one of them.

Mel Rainsberger is the founder or “Creativomnicom” of They’re Using Tools! With a degree in Film/Animation/Video from RISD, she’s been the mastermind behind They’re Using Tools for over eight years. With clients such as Amazon, Microsoft, and Kraft, she’s developed a track record of excellence for online media. In her spare time, she enjoys biking, cooking high calorie desserts, watching scary movies, volunteering for the Lady Project, running the 48HFP, and sleeping with one eye open while circling a room. She resides in the best city in the world–Providence, RI.

Mel will be speaking on:  Designing Micro Experiences

Are you sick of making products for the herd? The internet gives us access to literally billions of customers. With that access, we should be making products and advertising them to specialized groups. Instead, we make the broadest, most homogeneous products imaginable. Photo apps, cooking sites, and how-to channels are the tip of the iceberg.

When we look at our actual potential user–and design for them–you not only get a customer, but a devoted user. Connecting with a customer’s needs can create an emotional bond that keeps customers coming back for future products. What does it look when you create not for a demographic, but for a person? Think of this as ergonomic advertising. We’ll look at how focusing on the small details in web design, advertising, and video campaigns can be both cost saving and more effective.

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